CLASSIC EMAIL MARKETING
100% GDPR COMPLIANT
How do potential customers decide to make a purchase? With more than 20 years of experience in the sector, the team from Enigami Lead GmbH will assist you – we are one of the leading providers for classic email marketing, the most powerful tool for direct marketing in the online channel. We are glad to support you in converting new potential customers into buyers using the most direct method, thus optimising your sales results. Two e-mail marketing strategies have proven successful:
in the appropriate target group
Stand-alone email campaigns based on selected customer contacts from our exclusive network of partners.Using a wide-ranging network acquired in appealing topic-specific websites, you will find a high reach among a highly suitable selection of potential customers who are open to receiving your offers.
Did the customer click but not immediately make a purchase?Sometimes potential buyers require a second attempt to make up their minds. Sometimes it is a similar offer, or sometimes a small discount that provides the crucial incentive to complete the transaction. Campaigns designed in multiple phases allow you to follow up on valuable customer contacts in an optimal manner from the beginning.
ALL ADVANTAGES AT A GLANCE
29 million subscribers
Premium, GDPR-compliant, exclusive network.Target group selection & sector-specific segmentation.
Optimisation of advertising materials
Check of spam filter avoidance capability of your advertising materials.Re-design & programming.Keeping an eye on all current clients and devices.
A/B tests and multi-variate tests. Setting goals for KPI definition and conversion optimisation. Test assessment and recommendations.
Control and optimisation of your mailing.Support and consulting on analysis of results and evaluation of your email marketing campaign.
29 million customer contacts from all important sectors
Financing & credits
Coupons & discounts
Technology & new media
Fitness, nutrition & health
Prize competitions, lotteries
Fashion & cosmetics
Music & media
Culture & events
Sport & football
Energy comparison portals
For an optimal selection of target groups. we develop tailor-made selections from the existing data inventory. This enables us to optimise the overall number of emails sent and to ensure that the messages land where they actually meet with interest, thus reducing wasted advertising.
OUR NETWORK OF PARTNERS
TESTING, TESTING, TESTING.
Even when you have developed a great idea, an attractive design and an optimally programmed HTML template. Whether the advertising actually works and potential buyers become actual buyers is actually only decided by the recipient. For this reason, we recommend conducting A/B tests or multivariate tests on all new templates and campaigns. It is often what might seem like small details that lead to a breakthrough.
EMAIL MARKETING SOFTWARE
With ENI.Mail we have an outstanding in-house mailing technology. For you, this means: Everything from a single source, and everything under control! With operational linking of campaign planning, template optimisation and mailing, you can create the ideal conditions for rapid results and also for targeted fine-tuning, when needed.
THE OPTIMAL ADVERTISING MATERIAL MAKES THE DIFFERENCE
The best contacts deserve an optimal user experience and hence also the best possible design. Deliver, open, click, buy.The recipient’s path to your offer should be fun. This way, the recipients of your campaign have a positive overall experience, and you lay the foundation for a long-lasting customer relationship. We would be glad to assist you in optimisation of your advertising materials or in developing new materials from scratch.
Technical optimisation and programming.
The technical possibilities and requirements are subject to constant changes and vary from one platform to another. We analyse your email template and optimise it for the best graphic display in most customary email programs, operating systems and devices, such as desktop PC, tablet or smartphone. We would also be glad to program a responsive email HTML on the basis of your design.
You have a goal – we have ideas and tools for providing advertising materials customised to your goal.We would be glad to design a new email template, come up with a state-of-the-art design and program an HTML that takes into account all current technical requirements in an optimal manner.
E-mail template and landing page.
Ideally, the recipient should perceive the advertising materials and the landing page as being “of a single piece”. We would also be glad to support you in design and programming of your landing page so that the customer journey can lead to the goal without disruptions.
INITIAL CONSULTATION FREE OF CHARGE
HAVE YOU FAILED TO OBTAIN OPTIMUM RESULTS FROM EMAIL MARKETING?
Then it’s time to put your trust in your own personal consultant from Enigami. We analyse your previous measures and determine how you can increase your leads in a lasting manner. To this end, we develop a targeted strategy, adapt advertising material, sender or subject line, if needed, conduct tests for spam filter avoidance capabilities and determine the adequate target group segment. Using our mailing technology Eni.Mail guarantees optimum deliverability, and hence the success of your campaign.
Luis Vásquez (Client Management)